Why Are Google Ads Better Than Bing Ads?

To reach more customers online, you must invest in online advertising, i.e., digital marketing. While there are many options for online advertising, 2 of the biggest platforms are Google Ads and Bing Ads. This blog post will discuss why google ads are better than bing ads.

So let’s dive into our fantastic article.

Market Share

One of the main reasons why Google Ads is better than Bing Ads is its market share. Google has over 92% of the global search engine market share, while Bing only has about 2.5%. This means that if you want to reach the most potential customers, Google is the place to advertise your business.

Cost

Another advantage of using Google Ads over Bing Ads is cost. While both platforms’ cost per click (CPC) can vary depending on the industry, 

Google Ads tend to be cheaper overall. This is because Google has a more significant number of advertisers, which means that the competition for keywords is more intense. As a result, the CPC for Google Ads is typically lower than Bing Ads.

Ad Placement

Google Ads offers better ad placement than Bing Ads. Google shows its ads at the top of the search results page, making them more visible to potential customers. On the other hand, Bing shows its ads on the side of the search results page, which means they are less noticeable.

Higher Click-Through Rates

Google ads have more click-through rate than bing ads. Users typically click google ads more than bing ads. But the question arises here why? Google has an extensive database of more than bing ads. It shows highly relevant ads to users, increasing the chance of higher click-through rates.

Better Ad Quality

Google Ads have better ad quality than bing ads. That is because google has higher standards for an ad to qualify. It results in a better user experience that, in turn, leads to more profit for businesses.

Keyword Research

Google Ads also offers better keyword research than Bing Ads. Google’s keyword research tools are more robust and provide more data than Bing Ads. It allows advertisers to choose more relevant keywords to reach their target audience.

Mobile Optimization

Mobile optimization is becoming increasingly important as more people use their mobile devices to search for products and services. Google Ads are better than Bing Ads in terms of mobile optimization. 

Google has a mobile-first indexing approach, which means that it prioritizes mobile-friendly websites in its search results. This makes it easier for businesses to reach potential customers using their mobile devices to search.

Ad Extensions

Google Ads offers more ad extensions than Bing Ads. Ad extensions are additional features to add to an ad to provide more information to customers. 

Google Ads has more options for ad extensions, including site link extensions, callout extensions, and price extensions, which allow advertisers to provide more detailed information about their products or services.

Analytics

Google Ads also offers better analytics than Bing Ads. Google has a more comprehensive analytics platform, which provides more data about your ads’ performance. This data allows advertisers to make more informed decisions about optimizing their ads and reaching their target audience.

Also Read, What is the digital marketing

Conclusions:

In conclusion, while both Google Ads and Bing Ads can be effective platforms for search engine advertising, Google Ads is the better choice for most businesses. With a larger market share, more advanced targeting options, and better ad performance + ad quality, Google Ads offers more bang for your buck.

If you still need to decide which platform is right for your business, we recommend running a test campaign on both platforms to compare their performance. However, we’re confident you’ll see better results with Google Ads.

Also Read: Simple Online Business Ideas You Can Start Right Now